Child-Friendly Media and Advertising

Child-Friendly Media and Advertising

Treat children as you would like to be treated.

What role does media play in children’s lives? How are children and families portrayed in news and reports? What impact do advertisements have on young minds? And are influencers truly the “new gods” for today’s generation? These are essential questions, and we’re passionate about exploring them. If you’re interested in understanding child rights concerning media and advertising, this program is for you

Our Approach

In 2021, we registered the Child-Friendly Media and Advertising trademark. Organizations participating in Hintalovon Foundation’s compliance program can earn this trademark. Participants commit to legally and ethically responsible media and advertising practices, implement internal accountability policies, and actively manage related responsibilities.

Our Impact

Much of our work happens behind the scenes and takes time to implement, but we have some measurable results to share:

child-friendly media training sessions for agencies and companies
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expert resources for children, parents, and professionals
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consultations on child rights in media and advertising
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Our colleagues

Our partners

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Our references

“It has always been important to us that our newspaper conveys values, that we respect child rights. Certainly, we have always been careful about how we present our young people, how we present them. It is a matter of immense pride that this has now become ‘official’ following the Foundation’s assessment. It is also important to raise awareness of child rights, to educate, to make as many people as possible aware of them. 

Éva Akovács

Nők Lapja editor in chief, Central Médiacsoport Zrt.

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